Visual Representation and Narrative Strategies of Government Social Media Content for Public Water Resources Management Education
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Bhisma Raka Nalendra*
Izzaty Zephaniah
Arrum Dara Efda
The optimization of public communication by government agencies on social media is crucial for delivering complex technical information regarding water resources management (WRM). This study aims to analyze the visual representation and narrative strategies in educational content produced by the Cimanuk - Cisanggarung River Basin Organization (BBWS) on Instagram. Using a qualitative content analysis approach, the research examines various content themes, including dam conservation, irrigation systems, and public water literacy. The analytical framework integrates Stuart Hall’s Representation theory, Walter Fisher’s Narrative Paradigm and Lovejoy & Saxton’s Information-Community-Action model. Findings indicate that visual representation is strategically dominated by institutional blue branding, professional photography of infrastructure and concise infographics that enhance organizational credibility. Narrative strategies utilize a blend of educational, dialogic, and persuasive styles, achieving high levels of coherence and fidelity. This integration effectively transforms technical data into accessible public knowledge, fostering greater accountability and engagement. The research concludes that humanizing technical narratives through visual consistency is key to effective government digital communication. This study contributes to the literature on public sector communication by providing and empirical analysis of visual-narrative integration on environmental resource education.
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