Abdolmaleki, K., & Ahmadian, S. (2016). The relationship between product characteristics, customer and supplier involvement and new product development. Procedia Economics and Finance, 36, 147-156. https://doi.org/10.1016/S2212-5671(16)30026-0

Ahmadian, S., & Abdolmaleki, S. (2018). Network typology and international opportunity recognition: moderating role of entrepreneurial orientation. Journal of Global Entrepreneurship Research, 8(1), 17.

Ahmadian, S., Abdolmaleki, S. Network typology and international opportunity recognition: moderating role of entrepreneurial orientation. J Glob Entrepr Res 8, 17 (2018). https://doi.org/10.1186/s40497-018-0104-8

Ahmadian, S., Astrabeh, S., & Ejrami, M. (2023). Organizational silence, organizational trust, and organizational commitment: business. Journal of humanities, social sciences and business, 3(1), 112–124. https://doi.org/10.55047/jhssb.v3i1.817.

Ahmadian, S., Astrabeh, S., & Ejrami, M. (2023). Organizational Silence, Organizational Trust, And Organizational Commitment: Business. Journal Of Humanities, Social Sciences And Business, 3(1), 112–124. Https://Doi.Org/10.55047/Jhssb.V3i1.817

Ahmadian, S., Rastegar, A., & Malekmohammadi, V. (2023). Environmental Turbulence, Previous Experience, Organizational Capacity For Change And Change Project Performance. Journal Of Management, Accounting, General Finance And International Economic Issues, 3(1), 81–94. https://doi.org/10.55047/marginal.V3i1.859

Ahmadian, S., Sahraei, B., & Khosro, S. K. (2023). Brand attachment, brand experience, brand image, perceived quality, perceived value, and brand loyalty. Journal of humanities, social sciences and business, 3(1), 257–269. https://doi.org/10.55047/jhssb.v3i1.863

Akbari yazdi, H. (2016), “The Relationship between Brand Club Personalities, Trust and Brand Loyalty in Fans of Persepolis FC”, Review of European Studies; Vol. 8, No. 3; July 12, 2016.

Alrashdi, A. S. A. A., & Nizam, N. Z. B. (2022). Factors Influencing the Adoption and Impact of Online Social Networks Use among Students within Public Universities in Abu Dhabi. Res Militaris, 12(3), 2875-2895.

Asayesh, Farzad, Bafghi, Presto, (1400), factors affecting bricolage and its impact on international entrepreneurial marketing strategies, the third national conference on knowledge management and electronic businesses with a resistance economy approach, Mashhad, number 6, 36-48. (In Persian)

Augusto, Mario. Coelho, Filipe. (2017), Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces. Industrial Marketing Management.94-108.

Bahrami, H., Azizi, M., Badizadeh, A., & Rezghi Shirsavar, H. (2019). Institutional factors affecting the internationalization of pharmaceutical technology companies. Journal of healthcare management, 10(1), 19-30.‏

Baii, Fahima (2017), the relationship between managers' strategic intelligence and organizational development and entrepreneurial behavior in government organizations of the General Department of Labor Cooperative Affairs and Social Welfare, Mazandaran, Master's Thesis of Executive Management, Islamic Azad University of Sari . (In Persian)

Dehdashti, Venus; Sedqiani, Shahrokh; Salehi, Jamshid; Hrandi, Azin; (2013), the effect of brand value from the consumer's point of view on brand satisfaction and trust in the hotel industry (case study: Pars Hotels Investment Company), Tourism Management Studies Quarterly, 7th year, number 17, pp. 1-2. . (In Persian)

Deheshti, M., Adabi Firouzjah, J., & Alimohammadi, H. (2016). The relationship between brand image and brand trust in sporting goods consumers. Annals of Applied Sport Science, 4(3), 27-34.‏

Dolati, Mohammad; Mohammadi, Alireza; (2017). Reviewing the performance of sports clubs of Imam Khomeini University of Marine Sciences based on entrepreneurial marketing. Scientific-research quarterly of marine science education. 11 (1). .121 – 133. (In Persian)

Domazet, I. S., & Neogradi, S. (2019). Digital marketing and service industry: Digital marketing in the banking industry. In Managing Diversity, Innovation, and Infrastructure in Digital Business (pp. 20-40). IGI Global.‏ http://dx.doi.org/10.4018/978-1-5225-5993-1.ch002

Faiz, Daoud; Rozgah, Morteza Zangian, Samia; (2016), Investigating the effect of marketing capabilities on organizational entrepreneurship of small and medium-sized companies, research journal of executive scientific-research management, 5th year, 10th issue, pp. 136-155. . (In Persian)

Farahani, Abolfazl; Zarei, Maryam and Sharifian, Ismail. (2019); Information technology and its relationship with academic performance and career future of physical education students (case study: Kerman University). Olympic Quarterly. 12-101 :( 2) 17. (In Persian)

Faryabi, Mohammad. Tajweed, Rana. Tajweed, Mina. (2016), investigation of the relationship between market orientation and competitive advantage in Iran's industrial group, research journal of executive scientific-research management, fifth year, number 17, pp. 131-160. . (In Persian)

Fernandes, C. I., Ferreira, J. J., Lobo, C. A., & Raposo, M. (2020). The impact of market orientation on the internationalisation of SMEs. Review of International Business and Strategy, 30(1), 123-143.‏ https://www.emerald.com/insight/content/doi/10.1108/RIBS-09-2019-0120/full/html

Heydari, Leila and Sharifian, Ismail. (2018); Comparison of online marketing of football clubs in Iran, England and Greece. Sports management studies. 6; 23: 146-131. . (In Persian)

Heydarzadeh, Kambyz; Nikumram, Hashem; (2016), evaluating the role of entrepreneurial orientation, organizational structure and market orientation on the business performance of manufacturing companies, scientific research quarterly of marketing management studies, 7th year, number 5, pp. 16-50. . (In Persian)

Hong, I., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31, 469-479. http://dx.doi.org/10.1016/j.ijinfomgt.2011.02.001

Hoshiari, Hossein and Jezini, Alireza (2019); Effective factors in providing electronic services of Iranian insurance companies. Master's thesis, Islamic Azad University, Central Tehran Branch - Faculty of Management. . (In Persian)

Khaki G.R., (2014), research method in management, Tehran, Islamic Azad University Press, sixth edition. . (In Persian)

Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing?. Journal of marketing, 75(1), 16-30.‏ https://doi.org/10.1509/jm.75.1.16

Mortazavi, Mehdi, Rasouli Kahrodi, Mehdi, Rostami, Arzoo, (2015), investigating the impact of organizational innovation and cost leadership general strategy on organization performance through competitive advantage, Journal of Development and Transformation Management 27. 25-17. (In Persian)

Nabavi, Behrouz; (2017). "An introduction to research methods in social sciences", Tehran, Farvardin, 11th edition, p. 159. . (In Persian)

Nemati, Nematollah (2014), analysis of the behavior of sports customers and the factors affecting their presence in the country's premier football league: presentation of the model of attracting sports customers in the country's premier football league, Ketri's thesis, Islamic Azad University, Central Tehran branch, pp. 17-31. (In Persian)

Nik Behadar, Tayyaba, Talebi, Kambiz, Saidi Arani, Fatemeh (2014), investigating the relationship between organizational innovation and performance with the mediating variable of marketing innovation, Business Management Research Quarterly - Number 2 - summer 2014, pp. 485-500. . (In Persian)

Rozgah, Morteza, be the owner of mine. Amini Khayabani, Gholamreza; Khansari, Yahya (2018). Valorization of marketing capacities with emphasis on entrepreneurship and market orientation; mediating role of innovative attitude. Commercial Management Quarterly. 101). 87-104. (In Persian)

Sakaran, Uma. (2014) Research methods in management (sixth edition) (M. Shirazi, translator) Tehran: Higher Institute of Education and Research of Management and Planning. (In Persian)

Saleh, S., Dewi, Y. L., & Sampurno. (2015). The Effect of Brand Personality and Trust on Kiranti’s Brand Loyalty. Journal Manajemen dan Pelayanan Farmasi (JMPF), 5, 34-43.

Sarkara, S., Chauhanb, S. & Khare, A., (2021), A meta-analysis of antecedents and consequences of trust in mobile commerce, International Journal of Information Management,50, 286-301. https://doi.org/10.1016/j.ijinfomgt.2019.08.008

Wu Jih-Hwa, Wu Chih-Wen, Lee Chin-Tarn, Lee Hsiao-Jung, (2016), " Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market", Journal of Business Research,1-5. https://doi.org/10.1016/j.jbusres.2014.11.036

Yoon, C., & Lim, D. (2020). An empirical study on factors affecting customers’ acceptance of internet-only banks in Korea. Cogent Business & Management, 7(1), 1792259.‏ https://doi.org/10.1080/23311975.2020.1792259

Yousefi, Bahram; Taheri, Hamid Reza and Shojaei, Vahid. (1400); Investigating the situation of sports marketing through the Internet in Iran with emphasis on P4 elements. ; Research in sports science. 5; 15. 81-95. (In Persian)

Zarei, Azim; Faiz, Daoud; Zangian, Samia; Akbarzadeh, Morteza; (2016), the effect of market orientation on financial performance with an emphasis on the role of organizational entrepreneurship, scientific research quarterly of business management studies, 7th year, number 24, pp. 117-132. . (In Persian)